SEO Spain, Website Writing Services, and Hotel Marketing

Website Success and SEO in Spain

Buddy Spain is a small consultancy based in Andalucia offering website writing, marketing, and search engine optimisation services. Our focus is on getting right down to the nitty gritty of what your website goals are, measuring performance, and then optimising your pages to reduce customer churn and increase sales. The bottom line is that if you don’t increase sales, get more booking enquiries, or emails about letting your property then we haven’t done our job well enough.

Well Written Pages that Sell

So, how do we help you grow your website revenue? Unfortunately, with everything in life, instant results are usually worthless, so we take a few days to get to know your website. We like to know what your site is all about, how people find your site, what keywords they use to find you, and then once they’ve found you, we like to know what they do on your site. Do they bounce, or do they stick around and take a look at your pages.

The words you use on your pages, and in your SEO, are critical to your success. Too often we see websites filled with adjectives, so many in fact, that the essential message is lost in superlative, and of course the customer clicks away feeling like they’ve just experienced the hard sell. Writing web pages that convert site visitors into customers requires a fundamental understanding of the keywords the customer has used and the solution they are looking for.

Promoting your Website

Of course promoting a website isn’t easy, if it was then everyone would be successful online. The reality is, most business people have a website that does very little for them. We will never advise you on a particular course of action until we really understand your website and its purpose. Anyone can give your site instant traffic; getting traffic that is interested in your service is another matter altogether.

Promoting your website has more to do with understanding your customer’s need, and putting together a landing page that appeals to their need, than on submitting your site to thousands of directories. Links from other sites to your own may even hurt your promotion activities if the traffic only visits to read a joke, or marvel at your design, yet has no real interest in your niche.