SEO Spain: Choosing the Best Keywords
18/04/10 20:02 Filed in: SEO
Before beginning to promote a small tourism business online, understand that SEO, even in Spain, is about ranking in search engines, and that means keywords. Don't think about the keywords you think describe your business, instead think of the keywords your customers will use, they won't be looking for your business, they'll be looking for something to do (peace and quiet, nature walks, a swimming pool etc) and possibly won't be thinking of staying in your area.
Take a moment to think, do they know your area, will they search for Ronda or Antequera, or will they search for inland Costa del Sol, or central Andalucia, or nature holidays andalucia. That's how you should be targeting your business for SEO purposes and does require a bit of a shift in thinking.
The reason this is so important is that tourists often don’t know what is available in your area, and often they don’t know where they are going to stay either. Sure a few will search for horse riding holidays in Ronda, but how many more will search for horse riding holidays in Andalucia, or horse riding holidays in the Costa del Sol, and how many will search for horse riding holidays in Spain?
Here’s what Google tells us regarding the number of monthly searches for the above searches;
So what does this tells us? Well it tells me that you may think you should rank for horse riding holidays in Ronda, but nobody is looking for that in the search engines, and that says to me you’ll get no bookings; and no bookings results in no income.
If that concerns you, understand that a lot of people use search engines to find their next holiday destination, and when they find a website that fits their need they make a booking, so if most people are actually searching for horse riding holidays in Andalucia or Spain, then those are the keywords you need to rank for.
I hope this has been useful, and please look out for our next article in our Spain SEO series.
Take a moment to think, do they know your area, will they search for Ronda or Antequera, or will they search for inland Costa del Sol, or central Andalucia, or nature holidays andalucia. That's how you should be targeting your business for SEO purposes and does require a bit of a shift in thinking.
The reason this is so important is that tourists often don’t know what is available in your area, and often they don’t know where they are going to stay either. Sure a few will search for horse riding holidays in Ronda, but how many more will search for horse riding holidays in Andalucia, or horse riding holidays in the Costa del Sol, and how many will search for horse riding holidays in Spain?
Here’s what Google tells us regarding the number of monthly searches for the above searches;
| Keyword | Monthly Search |
|---|---|
| horse riding holidays ronda | n/a |
| horse riding holidays costa del sol | n/a |
| horse riding holidays andalucia | 73 |
| horse riding holidays spain | 240 |
So what does this tells us? Well it tells me that you may think you should rank for horse riding holidays in Ronda, but nobody is looking for that in the search engines, and that says to me you’ll get no bookings; and no bookings results in no income.
If that concerns you, understand that a lot of people use search engines to find their next holiday destination, and when they find a website that fits their need they make a booking, so if most people are actually searching for horse riding holidays in Andalucia or Spain, then those are the keywords you need to rank for.
I hope this has been useful, and please look out for our next article in our Spain SEO series.